Bibliometric Review of Business-processing Digitalization

  • Hanna Khaba Ph.D. Student, Department of Marketing
  • Lyubov Sygyda Ph.D., associate professor, Department of Marketing
  • Anastasiia Nazarenko Student, Department of Marketing Sumy State University (Sumy, Ukraine)

Abstract

This study aims to analyze and systematize the scientific background concerning the impact of digitalization on business processes transformation. For achieving this goal, a bibliometric analysis of scientific articles was conducted. The research period is 2000-2020. The initial data for the study were formed based on the analysis of 1290 scientific articles indexed in the scientometric database Scopus. The authors applied the VOSviewer software instruments to analyze the panel data. According to the results of the theoretical study, the most prominent scientists, impactful scientific journals, the contribution of countries, and the role of financial sponsors in the development of the research issue were identified. Based on the obtained results, further research directions in the digitalization of business processes were determined.


Keywords: digitalization, business processes, COVID-19, bibliometric analysis, business transformation.


DOI: 10.15276/mdt.5.3.2021.5



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How to Cite
KHABA, Hanna; SYGYDA, Lyubov; NAZARENKO, Anastasiia. Bibliometric Review of Business-processing Digitalization. MARKETING AND DIGITAL TECHNOLOGIES, [S.l.], v. 5, n. 3, p. 53-62, oct. 2021. ISSN 2523-434X. Available at: <https://www.mdt-opu.com.ua/index.php/mdt/article/view/148>. Date accessed: 20 may 2024.
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