Management of price policy in the enterprise

Abstract

The aim of the article. The purpose of the article is to highlight the theoretical aspects of price policy management at the enterprise in modern business conditions.

The results of the analyses. The article is devoted to the study of price policy trends based on the use of a marketing approach, taking into account a comprehensive analysis of the enterprise's activity and modern trends of world experience in studying the conditions and factors of price policy. The work summarizes the initial elements of the development of the company's pricing policy. The main stages of the price policy management process are formulated. The main blocks of the price policy management process at the enterprise are considered, as well as the goals of the price policy are summarized and reflected.

Conclusions and perspectives for further research. It was determined that the price policy of the enterprise is one of the decisive factors of its successful functioning, prosperity of competitiveness in the market. An effective pricing policy should take into account the current needs of the market and strive to achieve the best financial results for the organization. The result of a competent price policy should be not only the establishment of a competitive price for the product, but also the creation of a complete system of prices at the enterprise, which would allow the establishment of prices for the goods produced by the enterprise, based on the geographical features of the location of the sales market, the financial capabilities of consumers, and the seasonal consumption of goods and other equally important aspects.

Keywords: marketing pricing, marketing activity, approach, information, research methods, price, marketing price policy.

DOI: 10.15276/mdt.6.4.2022.9

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